Sharing Your Best Work: A Year-End Portfolio Push for SEO and Referrals

Your year had 80-150 install jobs in it. Pick the 9 best. Deploy them aggressively for two weeks. This is the highest-ROI marketing exercise of December.

How to pick

3 kitchens. 3 baths. 3 something-different (waterfall island, fireplace surround, outdoor grill). Aim for visual variety, not just the most expensive jobs.

Where to post

Instagram carousel (one per day for 9 days). Google Business Profile photo update. Facebook album. Houzz uploads. LinkedIn (yes, B2B referrals matter).

The customer ask

Email the customer first: "We'd love to feature your kitchen in our year-end portfolio. Mind if we tag your Instagram?" Most say yes; many share the post themselves, multiplying reach.

Update your website hero

Refresh your homepage carousel with the new 9. The shops with seasonally-rotated portfolios convert 23% better than ones with stale 2023 photos.

The compounding

Posts from December perform for 6+ months on social. Do this every December and your portfolio depth becomes a moat.